“CYCLE” Freda [McCann] Integrated

“CYCLE” Freda [McCann] Integrated

Menstruation is more than a feminine phenomenon — it’s a human one. However, the period care industry ignores 16 million trans men and non-binary people who menstruate every month. We believe period inclusivity is a right, so we created not just a campaign but a new product: Cycle.

Menstruation is more than a feminine phenomenon — it’s a human one. However, the period care industry ignores 16 million trans men and non-binary people who menstruate every month. We believe period inclusivity is a right, so we created not just a campaign but a new product: Cycle.

Cannes Lions 2022 [Silver Lion] Gender Equality

Cannes Lions 2021 [Shortlist] Creative Strategy

Gerey Award 2021 [Gold] Product & Packaging Design

Aurobest Award 2021 [Shortlist] Creative Strategy

Cannes Lions 2022 [Silver Lion] Gender Equality

Cannes Lions 2021 [Shortlist] Creative Strategy

Gerey Award 2021 [Gold] Product & Packaging Design

Aurobest Award 2021 [Shortlist] Creative Strategy

001. Case Video

002. Product

003. Film

004. Integrated

005. Social

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