“CYCLE” Freda [McCann] Integrated
“CYCLE” Freda [McCann] Integrated
Menstruation is more than a feminine phenomenon — it’s a human one. However, the period care industry ignores 16 million trans men and non-binary people who menstruate every month. We believe period inclusivity is a right, so we created not just a campaign but a new product: Cycle.
Menstruation is more than a feminine phenomenon — it’s a human one. However, the period care industry ignores 16 million trans men and non-binary people who menstruate every month. We believe period inclusivity is a right, so we created not just a campaign but a new product: Cycle.
Cannes Lions 2022 [Silver Lion] Gender Equality
Cannes Lions 2021 [Shortlist] Creative Strategy
Gerey Award 2021 [Gold] Product & Packaging Design
Aurobest Award 2021 [Shortlist] Creative Strategy
Cannes Lions 2022 [Silver Lion] Gender Equality
Cannes Lions 2021 [Shortlist] Creative Strategy
Gerey Award 2021 [Gold] Product & Packaging Design
Aurobest Award 2021 [Shortlist] Creative Strategy
001. Case Video
002. Product
003. Film
004. Integrated
005. Social
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