Patrón Cristalino is an aged tequila filtered through carbon to create a crystal-clear appearance. To introduce this new product, we wanted to immerse viewers into a sensorial world inspired by the beauty and purity of crystal—a world where crystal is revered and celebrated, where people adorn themselves in it, and where the landscape shifts in service of it. We also designed a Cristalino LookBook featuring the Crystalline wardrobe spread across crystal-shaped pages. Each piece was crafted by Mexican designers.